Get a professional photographer to take photos of your mouthwatering food and show off your expertise. They encourage the user to get the app to activate the user. Handy used different colors for different services which makes it easy to distinguish.
They also divided its content into three pieces. Each piece has a different Call to Action. This e-commerce welcome email template design has a refreshing style. If you are a creative one, dare to be different. You might be better off if you highlight this piece of information a bit more than this example shows. When I saw this e-commerce welcome email design the first time, I felt like the girl talked to me. It feels so personal. Asos tells what the recipient can expect now that they are on board.
Great communication. Yellow is a special one. Asos included a whopping seven social media channels in this welcome email. Use the ones that are relevant to your business only. I like the funny comment: Customer Service is our middle name What can we say? Our parents were progressive. Follow this great example and sprinkle your email with personality.
Carsharing is about people. Lyft used a photo of two women to place ourselves in the situation. The image of a smartphone shows what the users can expect when choosing a vehicle. Lyft also summarizes the process and helps rationalize the purchase decision. Follow this practice and insert CTAs at the beginning and at the bottom of the email to increase the conversion rate.
Source: Really Good Emails. Skyscanner positioned itself as a search engine in this welcome email. When people use aggregators, they just want to find what they are looking for and move on. Skyscanner used the golden three parts rule as well.
They continued to break down these parts into further three pieces. Gogobot included some adventures in their welcome emails. They also made it easy to join interest-specific groups such as Budget Travelers. The exciting color combination is truly attention-grabbing. Pure masterpiece. Designers should indeed go the extra mile when creating emails. Moo is using a very interesting approach. From now on they are the part of the team. Everything is so cheerful about this email. Glossier also used emojis to wave which gives an extra cuteness to this email.
It has everything: dancing people, the globe and the ice cream. Get inspired and learn more about animated emails with these 30 inspiring examples. Stampy starts its onboarding process by giving a to-do list. They assigned different colors to different visuals and used the same colors for the hyperlinks in the text. Their CTA encourages the recipients to go to Asana and create their very first task. This method helps to activate users and build a habit.
Learning to use software takes time and requires your help. Asana encourages project creation and gives an example of using the product. Storehouse used the full name in the greeting email. They also outlined what Storehouse is about and encouraged Matthew to share his story. This email verification template was used as a welcome email. If your policy requires double opt-in you can merge the confirmation email and welcome emails. Important note: to comply with SPAM laws we advise everybody to use double opt-in only.
Type of Welcome: Just Saying Hello. The first thing we notice is the hand in the center. It means love in the American Sign Language. Nice thought, I must say. Tailor your message to your industry if you can. SpiritJS was still under construction, yet they wanted to make sure they keep updating their users. SpiritJS used storytelling to explain what users can expect. Their little ghost creature adds a creative and fun touch to the email. You can also start building your mailing list and relationships even if you are still building your product.
Google listed a number of steps to activate the account. The embedded links and educational material all help the customer navigate and use the software properly. We had a lot of users signing up but not so many engagements in the app. After a few months, we wanted to increase the number of returning users Retention of AARRR pirate metrics by engaging more of them and showing them the main features of Chamaileon software.
Imagine you are reading a blog post, and a pop up appears offering a free trial of a new email marketing tool? But then when you start to use the app, you realize that you have no idea what it is actually for.
You may think this is the same thing every company does. Yes, it is. We came up with the need for a welcome email from our data. We had to confess to ourselves, that in this case, our software is similar to any other in the industry, and it needs a welcome email — even if we refused to admit it in the beginning. The following email template was made in our software with the email template builder. It was pretty easy to create since Chamaileon has a highly flexible drag and drop editor.
We created the email accordingly to most of the best practices used in this article and just made a few changes so it would match our brand and the needs of our own users. How did we do it in Chamaileon so that it looks good on both desktop and mobile?
So you can create sections that you want to show only on mobile and the ones you want to show only on the desktop version. If you want to improve your click rates, you can redesign your email in Chamaileon and see how much difference does the mobile-friendly design makes.
You can register here for free. Source: Chamaileon. The email template matches our brand colors, shows all the features, has prominent CTAs, and it has a warm welcome greeting: the image that says: Hello. You can see the click rate is not bad, but we still want to improve upon it. We decided that we should also show steps on what to do once someone logged into the application because only showing the features were not enough.
They use illustrations to provide interesting meditation lessons and define their brand identity. They provide three handy videos to help you understand and make the most of your Invision experience. Highlighting that their customers include well-known brands and experts who are admired for their design and customer experience, helps to establish trust and credibility with the reader quickly.
This, in turn, encourages the customer to use the product. This simplistic and visual approach aligns with the narrative and the essence of the overall product.
Pro-tip: Make your welcome email as personal as possible to deliver content your users will value. Track your event data to add dynamic content to your emails. This welcome email message is super clear and focused. A creative welcome email design by Moo grabs your attention with a fun picture and a fresh color combination: green, blue and yellow. MOO makes great designs and print for customers worldwide, reinforced with this beautiful, creative welcome email.
After the greeting, they grab your attention with their significant promise, a funny picture probably presenting some of their prints and a fresh color combination. View online. Pipedrive uses several welcome email best-practices to engage readers and encourage them to take the next step in the journey. They bet on social proof , and they have good reasons to do it because it reduces anxiety and quickly builds trust.
They take persuasion to another level by using their ratings [ 1 CRM Software] to show off the excellent quality of their product and quickly establish trust and credibility. According to Wistia, videos up to 2 minutes long get tons of engagement. Starbucks is well-known for its creative marketing communication.
And Starbucks nailed it, as expected. This welcome email is almost perfect :. There are no clear CTAs. Although this welcome email example is informative, CTAs could be added to each section. After all, your emails should always be targeted towards a specific action. Pro tip: Think strategically about the call to action in your welcome email. The best option is to tie one CTA to each section.
They use the formula that makes it easy for the reader to process and take action. Simple and actionable. It brings to my mind the idea of vanlife, which is in fashion recently. All you have to do to get there is to click to find your perfect car. Although this welcome email is brief, all the elements are in place.
UGmonk welcomes you with a short note from the founder, Jeff Sheldon, and an interview-style video that feels personal. This story introduces you to the everyday life of a committed designer who came up with the idea and then had his idea to become something else.
When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you're making a first impression on behalf of your brand. To help ensure you're making the best first impression possible, we've rounded up some examples of standout welcome emails from brands big and small.
Pro Tip: Use HubSpot's free email marketing software to easily create a high-quality welcome email sequence like the ones featured below.
As you'll soon discover, each example below showcases different tactics and strategies for engaging new email subscribers. Let's dive in. A welcome email is the perfect medium for introducing folks to the characteristics and eccentricities that make your brand unique.
For Virgin America, that means putting the "I love you" hand symbol front and center. This small gesture signals to the recipient that the folks atVirgin America really care about their customers. The playful accompanying copy, "Welcome aboard," and casual call-to-action, "Grab a seat," also help to position Virgin America as a hip, fun-loving brand right off the bat.
Sometimes the tiniest of elements in a welcome email can speak volumes about a brand. And when it comes to Food52's welcome email, their preview text at the top of the email, "We brought snacks," definitely accomplishes this.
Also known as a pre-header or snippet text, preview text is the copy that gets pulled in from the body of an email and displayed next to or beneath the subject line in someone's inbox. So when you see Food52's welcome email in your inbox, you get a taste of their brand's personality before you even open it. Food52's welcome email also does a good job of building trust by putting a face make that two faces to their name.
As soon as you open the email, you see a photograph of -- and welcome message from -- the company's founders. From the subject line to the conversational tone in the email body, the welcome email above keeps it friendly and simple so the focus stays on the introductory video inside. The email even personalizes the opening greeting by using the recipient's first name -- this is well known for increasing email click-through rates especially if the name is in the subject line.
The closer you can get to making your email sound like a one-on-one conversation between you and your subscriber, the better. If you have just so many details you need to inform your new customer of, follow Monday. Let's face it: We, the internet-using public, are constantly bombarded with prompts to sign up for and subscribe to all sorts of email communications. So as a brand, when someone takes the time to sift through all the chaos in order to intentionally sign up for your email communications, it's a big deal.
In order to acknowledge how grateful they are to the folks who actually take the time to subscribe, Kate Spade uses a simple -- but effective -- tactic with their welcome emails: They say "Thank You" in big, bold lettering. And by placing that "Thank You" on an envelope, Kate Spade recreates the feeling of receiving an actual thank-you letter in the mail.
The company's simple but vibrant welcome email, shown above, focuses entirely on the look and feel of the app, delivering a design that's as warm and smooth as the lifts that Lyft wants to give you. At the same time, the email's branded pink call-to-action draws your eyes toward the center of the page to "Take a Ride" -- inviting language that doesn't make you feel pressured as a new user.
It might not be the most beautifully designed email on this list, but that doesn't mean IKEA's welcome email isn't effective. Instead of going for the hard sell e. For example, there's a call-to-action right at the top that explains the value of its member benefits program. There are also prompts to visit their design blog and to contribute to their collaborative "Share Space" site. Of course, if you're not interested in any of that stuff, IKEA's welcome email also makes it easy for you to simply log in and start shopping there's a login field right up top.
In addition to expressing gratitude to the folks who took the time to sign up, Michaels uses its welcome email to showcase the brand. And the company does a great job: The lengthy email feels like one big arts and crafts project, complete with paint, yarn, and chalkboards.
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